RSS Click Through Rates compare favorably with email

Pheedo reports that RSS feed click-through rates range from 7 to 11%. DoubleClick says the average e-mail CTR is only 8.3%. RSS is right with email, as far as Click-Through-Rates are concerned. Visitors using RSS are likely a more tech saavy group than the average internet user, but that will surely change as the mainstream embraces RSS over the next two years.